University Mission:

To seek sincerely and achieve diligently true knowledge and wisdom for life and living, through studies in humanities and technologies, based on the local Bangladesh culture and spiritual heritage, so that the students develop their best selves to serve their society and contribute effectively to humanity.

Course:                                       Business Communication

Term:                                           Summer - 2016

Instructor:                                 S M Feroj Mahmood ; Senior Lecturer

Email:                                          feroj@ndub.edu.bd

Course Description:       

Practical business communications in today’s organization; application of writing, verbal and nonverbal skills as they relate to management; holding productive meetings, conferences and interviews; speaking effectively and developing useful organizational skills.

Required Textbook:             

Lesikar’s   Business Communications: Connecting in a Digital World, 13th edition, Kathryn Rentz, Marie Flatley & Paula Lentz.   McGraw-Hill publisher.

References Textbook:         

Business Communications: Process & Product, 7th edition, Mary Ellen Guffey & Dana Loewy .  South-Western publisher.

Course Outcome :                    

Upon completion of this course the student should be able to:

·    Explain the importance of communication in business, especially at the management level

·    Write with clarity and precision

·    Demonstrate the four major techniques for emphasis in writing

·    Describe the process of writing effective business messages

·    Differentiate when to use and write indirect responses or orders

·    Demonstrate the use of persuasion in communications

·    Develop and prepare an effective electronic resume

·    Prepare a well-planned, well organized and well-constructed report both individually and collaboratively

·    Identify the needs, roles and content of long formal reports

·    Identify when and where to use graphics in managerial communication

·    Manage a meeting using good listening skills, good organizational skills and good leadership skills

·    Deliver an oral report using PowerPoint software

·    Demonstrate an understanding of the problems inherent in cross cultural communication

·    Demonstrate an understanding and ability to pursue proper research methods

·    Describe the main role of communication in business

Course Requirements and Grading Criteria:

University Grading System:

Course Schedule: